Forget about Nike and Lululemon; On Running is firing on all cylinders

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While the US economy is booming, the cost-of-living crisis and high interest rates are putting pressure on consumers, who are becoming more selective and cutting back on spending. Once high-flying retail stocks such as Nike ($NKE) and Lululemon ($LULU) are now struggling due to the challenging macro impacting their financials. However, there’s an exception. Premium running shoe brand On Running ($ONON) is firing on all cylinders, growing rapidly and gaining market share in the highly competitive footwear market.

Up 21% so far this year, ONON has outperformed the market and most other retail stocks, thanks to its solid fundamental performance, and this trend is likely to continue. Here’s why.

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