Reddit: A Unique Social Platform Ready for a Re-Rating

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Reddit $RDDT ( ▲ 1.25% ) has emerged as a unique player in social media, combining authentic user-generated content (UGC) with a highly engaged community that is hard to replicate. With 90% of its revenue coming from advertising and the rest from data licensing and subscriptions, Reddit’s model is not only scalable but also highly profitable, boasting gross margins of over 90% — far ahead of peers like Meta $META ( ▲ 0.4% ) , Snap $SNAP ( ▲ 0.99% ) , and Pinterest $PINS ( ▼ 1.57% ) .

The stock has consolidated recently, and with the next earnings report due tomorrow, the market is looking for evidence of further ad revenue strength. This might be a potential catalyst for a re-rating, particularly given Reddit’s solid fundamentals and strategic focus on its core business. While opening or increasing a position ahead of earnings is risky— considering the potential spike in volatility post-results—any dip would likely present a buying opportunity for long-term investors. Let’s see why.

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